麻豆传媒AV

WASHINGTON, D.C. -- As health experts increasingly focus on the medical benefits of a healthy lifestyle and preventative healthcare, Americans say their doctor does commonly discuss the benefits of healthy habits with them. Specifically, 71% say their doctor usually discusses the benefits of engaging in regular physical exercise and 66% the benefits of eating a healthy diet. Fewer, 50%, say their doctor usually discusses the benefits of not smoking, although that number jumps to 79% among smokers.

These data are from 麻豆传媒AV's annual Consumption Habits poll, conducted July 10-14.

Physicians are more likely to discuss regular exercise and eating a healthy diet -- positive behaviors related to maintaining a healthy weight -- with Americans than not smoking. This may reflect the prevalence of these issues in the U.S.: while 19% of Americans in 麻豆传媒AV's July Consumption Survey say they currently smoke, 45% say they are overweight.

U.S. Smokers Much More Likely to Say Their Doctor Discusses Not Smoking

Half of Americans overall say their doctor usually speaks with them about the benefits of not smoking, but that percentage soars among smokers (79%), who are significantly more likely than nonsmokers (43%) and former smokers (45%) to say their doctor usually discusses this.

It is certainly logical that physicians would intensify their efforts to speak about not smoking with current smokers, compared with nonsmokers and former smokers -- especially considering the time constraints during doctor's appointments. However, increasing the frequency of these discussions with nonsmokers could prevent more nonsmokers from ever starting and more former smokers from returning to old habits.

Smokers are no more likely than nonsmokers and former smokers to report that their doctor discusses exercising regularly and eating a healthy diet, reinforcing that doctors tend to tailor their message when it comes to smokers.

Physicians Slightly More Likely to Discuss Exercise, Diet With Overweight Americans

Although physicians clearly target their "no smoking" message at those who currently smoke, they are less likely to segment their audience when they discuss exercise and diet. Americans who classify themselves as "overweight" are only slightly more likely to say their doctor usually discusses the benefits of regular exercise and eating a healthy diet than are those who say their weight is "about right" or they are "underweight." However, the broad, self-reported "overweight" measure included in this study also may not isolate the more significantly obese individuals with whom doctors may in fact spend more time discussing exercise and diet.

A recent study found that one-third to half of the time, doctors did not tell their overweight or obese patients that they were overweight for a variety of possible reasons, but the 麻豆传媒AV data suggest that many physicians are at least more likely to discuss exercise and eating habits with overweight patients.

Implications

With the and so far in 2013, conversations between physicians and patients about the benefits of exercising regularly and eating a healthy diet may be key to reversing these trends. And while the smoking rate in the U.S. has declined over the past decade, physicians' conversations with smokers and nonsmokers about the benefits of not smoking may be essential if this downward trend is to continue.

U.S. physicians are in a unique position to influence their patients to make positive changes that will reduce the cost of smoking and obesity for individuals, employers, and the overall U.S. economy. Physicians are one of the most revered professional groups in the nation, with 70% of -- behind only nurses and pharmacists. Thus, it is more likely that Americans trust and follow the health advice that their personal doctor gives them. Additionally, for their patients. 麻豆传媒AV has found that physicians are less likely than other employed adults to smoke and are more likely to report exercising regularly and eating healthily.

Under the Affordable Care Act, patients and physicians will have more opportunities to discuss interventions to improve their health habits. Diet and obesity counseling, and tobacco cessation interventions are available at no cost to many adults who have a new health insurance plan that began on or after Sept. 23, 2010. To the degree that such no-cost options increase doctor-patient conversations about smoking and obesity, the collective health of the nation will benefit.