branding / http://backend.userland.com/rss Â鶹´«Ã½AV WebTeam Creating a strong culture that can support an organization's identity requires effort, measurement and management. Volkswagen should focus on four key priorities to begin repairing the organization from the inside out. /opinion/gallup/187907/key-solving-volkswagen-identity-crisis.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /opinion/gallup/187907/key-solving-volkswagen-identity-crisis.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Tue, 22 Dec 2015 16:45:00 GMT Many adults in sub-Saharan Africa send or receive payments from distant counterparties with cash as the dominant form of payment, according to a new Â鶹´«Ã½AV study funded by the Bill & Melinda Gates Foundation. /poll/155126/Transactions-Sub-Saharan-Africa-Cash.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /poll/155126/Transactions-Sub-Saharan-Africa-Cash.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Mon, 11 Jun 2012 06:00:00 GMT Mistakes and snags are part of any customer relationship -- they can't be avoided. But organizations can build trust with customers when they 'fess up to problems and handle them fairly and candidly. Here's how to do it right. /businessjournal/141833/Messed-Admit.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/141833/Messed-Admit.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 26 Aug 2010 15:00:00 GMT When it comes to building customer engagement, you want your employees to stand apart from your rivals' employees. That's because the "people" factor is often the most important element, outweighing the combined impact of product features, convenient locations, and even low prices. /businessjournal/127340/Brand-Hands.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/127340/Brand-Hands.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 15 Apr 2010 15:00:00 GMT Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now. /businessjournal/121796/Value-Personal-Branding.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/121796/Value-Personal-Branding.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 23 Jul 2009 19:15:00 GMT Now is as good a time as any to be thinking about your personal brand identity. With so many people worrying about their real market value and millions looking for work, having a strong personal brand has become an urgent priority. /businessjournal/121430/Time-Brand-Yourself.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/121430/Time-Brand-Yourself.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 09 Jul 2009 16:30:00 GMT In this rough economic climate, it's more critical than ever that you and your customers know why your company is in business, says a leading marketing expert whose clients have included Wal-Mart, Southwest Airlines, and the U.S. Air Force. /businessjournal/114205/Company-Purpose-Matters.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/114205/Company-Purpose-Matters.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 12 Feb 2009 16:00:00 GMT Marketers, take note: It’s not enough to tell consumers that your offerings have changed. Brands such as KFC, Wal-Mart, and Abu Dhabi may encounter a credibility gap between what they say and what they do. /businessjournal/113992/Roots-Showing.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/113992/Roots-Showing.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Wed, 28 Jan 2009 16:00:00 GMT To maintain profits, many businesses are continually looking for ways to reduce costs. Shortchanging the customer experience, however, may cause long-term problems. /businessjournal/110995/Dont-Cut-Corners-Your-Customers.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/110995/Dont-Cut-Corners-Your-Customers.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 09 Oct 2008 15:00:00 GMT Changing your brand promise involves a lot more than altering your advertising. That's because whether you're selling casual dining, SUVs, or daily newspapers, the promise isn't the only thing that matters -- the delivery counts too. /businessjournal/110020/How-Rejuvenate-Your-Brand.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication /businessjournal/110020/How-Rejuvenate-Your-Brand.aspx?utm_source=tagrss&utm_medium=rss&utm_campaign=syndication Thu, 11 Sep 2008 05:00:00 GMT