PRINCETON, NJ -- U.S. consumers reported spending $70 per day on average in June, essentially unchanged from $73 in May, and similar to June spending levels in each of the past two years.
These figures are based on Americans' self-reports of the total amount they spent "yesterday" in stores, gas stations, restaurants, or online -- not counting home and vehicle purchases, or normal monthly bills. Thus far in 2012, average daily spending has ranged from $63 (in January and February) to $74 (in March). This is in line with the "new normal" reduced spending in place since 2009, narrowly ranging from $58 to $76.
High-Income Americans Reined in Spending in June
Average daily spending among upper-income Americans -- those earning $90,000 or more annually -- fell to $116 in June from $136 in May. This mirrors a over the same period, with the Â鶹´«Ã½AV Economic Confidence Index for this group dropping to -17 in June from -9 in May. Upper-income Americans' willingness to spend may have been hampered by the compounding effect of the stock market's uneven performance in June and a sharp decline in the market in May.
At the same time, overall spending remained fairly flat for the month due to stability in lower- and middle-income Americans' average daily spending, which was unchanged at $60, similar to where it has been for the past year.
Consumers in the East Also Pulled Back
Another reason consumer spending wasn't higher in June may involve restrained spending in the East. Residents there reported average daily spending of $59 last month, down from $68 in May and well below the region's $71 average for the first five months of the year. By contrast, June spending in the Midwest, South, and West was on par with average spending from January through May.
At the same time, June spending patterns by gender and age were entirely consistent with what Â鶹´«Ã½AV typically records. Men's average daily spending continued to outpace women's by a hefty margin, likely reflecting men's higher average income. Adults aged 30 to 49 -- the age group with both the highest income and the greatest likelihood of having a child under 18 at home -- continued to outspend both younger and older Americans.
Bottom Line
At $70, Americans' average daily spending in June was consistent with recent monthly spending levels, and roughly matched June spending in 2010 and 2011. While this represents a more confident consumer than Â鶹´«Ã½AV found in June 2009, when daily spending averaged $61, spending remains suppressed compared with the $104 average in June 2008.
Consumer spending might have increased in June if not for the pullback seen among upper-income Americans and residents of the East. Falling gas prices nationwide may also have played a role, particularly if Americans didn't use the money they saved on gas for other types of purchases.
The upcoming U.S. labor report, due out Friday morning, and subsequent stock market reaction to it could be critical in determining whether consumer spending in July gains new energy -- thus spurring economic growth -- or continues to stagnate.
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Survey Methods
Results are based on telephone interviews conducted as part of Â鶹´«Ã½AV Daily tracking June 1-30, 2012, with a random sample of 14,687 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia.
For results based on the total sample of national adults, one can say with 95% confidence that the maximum margin of sampling error is ±1 percentage point.
The estimates for average daily spending have a margin of sampling error of ±$4.
Interviews are conducted with respondents on landline telephones and cellular phones, with interviews conducted in Spanish for respondents who are primarily Spanish-speaking. Each sample includes a minimum quota of 400 cell phone respondents and 600 landline respondents per 1,000 national adults, with additional minimum quotas among landline respondents by region. Landline telephone numbers are chosen at random among listed telephone numbers. Cell phone numbers are selected using random-digit-dial methods. Landline respondents are chosen at random within each household on the basis of which member had the most recent birthday.
Samples are weighted by gender, age, race, Hispanic ethnicity, education, region, adults in the household, and phone status (cell phone only/landline only/both, cell phone mostly, and having an unlisted landline number). Demographic weighting targets are based on the March 2011 Current Population Survey figures for the aged 18 and older non-institutionalized population living in U.S. telephone households. All reported margins of sampling error include the computed design effects for weighting and sample design.
The questions reported here were asked of a random half-sample of respondents throughout June on the Â鶹´«Ã½AV Daily tracking survey.
In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.
For more details on Â鶹´«Ã½AV's polling methodology, visit .
