Nearly One in Four in U.S. Have Cut Back on Eating Meat

Story Highlights

About three in 10 women, nonwhites and Democrats have reduced meat intake
Most cite health as reason behind their reduced meat consumption
Smaller meat portions, recipe substitutes popular ways to avoid meat

WASHINGTON, D.C. -- Nearly one in four Americans (23%) report eating less meat in the past year than they had previously, while the vast majority (72%) say they are eating the same amount of meat. Very few (5%) report eating more meat this year than in the past.

Americans' Reports of Meat-Eating Changes Over the Past Year, by Subgroup

In the past 12 months, have you been eating more meat, less meat, or about the same amount?

	More	Same amount	Less
	%	%	%
National adults	5	72	23
Men	6	79	15
Women	4	65	31
Whites	5	76	19
Nonwhites	5	64	31
18-29	10	66	23
30-49	5	75	19
50-64	3	74	23
65+	2	72	26
Republicans	6	81	12
Independents	5	71	24
Democrats	3	66	30
East	4	73	23
Midwest	4	79	17
South	5	71	24
West	6	69	25
City residents	5	71	24
Suburb residents	5	71	24
Rural/town residents	4	76	19
Sep 16-30, 2019
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These data are from a Sept. 16-30 麻豆传媒AV telephone poll with U.S. adults.

Asked how often they eat meat -- such as beef, chicken or pork -- two in three U.S. adults say they eat it "frequently" (67%) while 23% say they eat meat "occasionally" and 7% "rarely" eat it. Just 3% report "never" eating meat.

Certain groups are more likely than others to say they have eaten less meat in the past year:

Women are about twice as likely as men to report having cut down on meat consumption.
Nonwhites report having reduced meat in their diets at a higher rate than whites.
Midwesterners are less likely to be reducing their meat consumption than adults in other parts of the country.
About one in four residents of cities and suburbs have reduced their meat consumption, while residents in rural areas are less likely to report having done so.

Data from the U.S. Department of Agriculture found that pork and especially beef were the most popular meats for most of the 1900s, but chicken sharply gained in popularity over time, eventually becoming the top consumed meat in recent years. From a global perspective, the U.S. regularly ranks among the top countries for meat consumption.

Americans' reports of eating less meat don't necessarily mean vegetarianism is on the rise. In fact, 麻豆传媒AV's latest reading on this found 5% of Americans consider themselves vegetarian, similar to the rate over the past 20 years.

Most Cite Health as Reason for Eating Meat Less, Rarely or Never

麻豆传媒AV also asked Americans who refrain from eating meat -- either by cutting back on their usual amount or by foregoing it completely -- whether each of seven potential factors were "major" or "minor" reasons for avoiding meat.

The biggest factor in reducing meat consumption is health concerns -- nine in 10 say it is a major (70%) or minor reason (20%) they are cutting back on meat.

After health, environmental concerns are the next most prominent factor leading to reduced meat consumption -- seven in 10 say concerns about the environment are behind their avoidance of meat (49% say it is a major reason, and 21% a minor one).

Majorities also say concerns about food safety (43% major, 22% minor reason) and animal welfare (41% major, 24% minor reason) cause them to eat less meat.

Lesser cited reasons for avoiding meat are that it is more convenient due to other family members' eating habits (16% major, 24% minor reason) and that they see other people eating less, little or no meat (15% major, 19% minor reason).

Religious reasons were the least cited reason for cutting back on meat consumption (12% major, 17% minor reason).

Reasons for Eating Meat "Less," "Rarely" or "Never"

(Asked of those who are eating less meat or who rarely or never eat meat) Would you say each of the following is a major reason, a minor reason, or not a reason why you [have been eating less meat / rarely eat meat) / do not eat meat)]?

	Major reason	Minor reason	Not a reason
	%	%	%
Concern about your health	70	20	10
Concern about the environment	49	21	30
Concern about food safety	43	22	34
Concern about animal welfare	41	24	35
Convenience because other family members [are eating less meat/rarely eat meat/do not eat meat]	16	24	59
You see a lot of other people doing it	15	19	64
Religious reasons	12	17	72
Sep. 16-30, 2019
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Smaller Meat Portions, Substitutes, Eliminations Most Popular Ways to Cut Back

The most popular way to cut back on meat consumption is by eating smaller portions of it (77%), according to Americans who report having eaten less meat this year.

Other popular ways Americans have reduced their meat consumption are altering recipes to use less meat by substituting vegetables or other ingredients for some meat (71%) and eliminating meat entirely from some meals (69%).

Slightly more than a third of Americans (36%) who have reduced their meat consumption say they eat meat replacements such as plant-based burgers or sausages.

Ways in Which Americans are Cutting Back on Meat

(Asked of those who are eating less meat) Please tell me whether you have or have not been doing each of the following as a way to reduce the amount of meat that you eat?

	Yes	No
	%	%
Eat smaller portions of meat	77	23
Alter recipes to use less meat by substituting vegetables or other ingredients for some meat	71	29
Eliminate meat entirely from some meals	69	31
Eat meat replacements such as plant-based burgers and sausages	36	64
Sep. 16-30, 2019
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Bottom Line

Americans' reasons for reducing their meat consumption are compelling -- personal health, environmental impact, concerns for animal welfare -- but very few have totally given it up. Only about 5% of Americans have self-identified as vegetarian over the past two decades, 麻豆传媒AV has found, and fewer yet identify as vegans. Ninety-seven percent of Americans in the latest poll report eating meat at least rarely, and two in three say they eat it frequently. Meat is here to stay.

Still, nearly a quarter of Americans are eating less meat. The momentum behind plant-based meat options may reflect that reduction in meat intake -- and possibly even accelerate it. Such a decline in meat consumption would particularly impact rural economies as well as many industries, including hospitality, packaged food, grocery retail, and especially meat and poultry production and processing, the largest segment of U.S. agriculture production.

To reduce possible negative economic effects of reduced meat consumption, government and industry leaders should take Americans' meat reduction seriously and consider the rationale behind it. Corporate Social Responsibility programs can be designed to include stakeholders across their entire value chain. Industry marketing could shift toward potential health, environmental or animal welfare aspects of the meat product. Retailing can be redirected toward the changing market and can even create new markets. Such agility can alleviate the negative impacts of changing consumer preferences on industries and economies, but leaders will need to ensure that they continue to seek to understand the will of the consumer -- as well as their B2B customers, suppliers, workforce and the global community as a whole.

View complete question responses and trends.

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