Generation Z
Explore Â鶹´«Ã½AV's research.
Explore Gen Z's perceptions of their lives, school and their outlook for the future.
Eighty percent of parents of Gen Zers often worry about one or more aspects of their child's life, and many find it hard to talk about these topics. Yet kids overwhelmingly say talking to their parents about such topics is helpful.
A Â鶹´«Ã½AV-Walton Family Foundation survey finds that when Gen Zers are upset, they are at least twice as likely to want their parents to listen and give them space than to want their parents to offer advice.
New research from the Â鶹´«Ã½AV-Walton Family Foundation Voices of Gen Z study gives insight into how happy U.S. young people are and suggests ways to increase their happiness.
A Â鶹´«Ã½AV and Walton Family Foundation survey shows that Gen Z males in the U.S. express higher STEM interest than females, revealing key gender gaps.
Gen Z and millennials are looking for something different in their employers than the generations before them. Learn the four things they want.
Learn about the similarities and differences of the various generations in how they relate to the workplace, including their CliftonStrengths, and the value they bring.