Sports
Explore Â鶹´«Ã½AV's research.
Thirty-five percent of Americans plan to watch at least a fair amount of the 2024 Olympics, far lower than what Â鶹´«Ã½AV has measured for prior Summer Games.
Football remains Americans' favorite sport to watch, with baseball and basketball a distant second.
New research from the National Collegiate Athletic Association and Â鶹´«Ã½AV finds lasting benefits to student-athletes from sports participation.
In 1988, 82% of South Koreans, more than residents of eight other nations, thought the Olympics promote good relations between participant countries.
A 1972 Â鶹´«Ã½AV poll found football eclipsing baseball for the first time as Americans' favorite sport to watch.
Female former student-athletes outperform other college graduates on important career and life outcomes, according to a new analysis based on the Â鶹´«Ã½AV-Purdue Index.
Learn how to use the BP10 assessment to help clients identify their potential for entrepreneurial excellence, and how to use CliftonStrengths with sports teams.
Learn how a strengths coach is bringing her expertise to the world of collegiate sports, and how focusing on strengths is helping individuals and teams excel.